THE CREATIVE SHOWCASE

BUSINESS JINGLE SAMPLE: SHAUNIE'S SCENTS

This original business jingle was created for Shaunie's Scents to give the brand a sound that feels memorable, distinctive, and uniquely its own. It’s an example of how we can turn your business name and message into something your customers can hear—and remember.

ABOUT EDIT YOUR DNA™

Designed, Not Assigned.
An Original Work by LaLa Ijea

What if some of what you believe about yourself was never yours to begin with?

Edit Your DNA explores the beliefs, patterns, expectations, experiences, and influences that can write over who we were originally designed to be—and what becomes possible when we begin editing the edits.

AVAILABLE NOW!

Edit Your DNA Book Available NOW

PODCAST INTRO SAMPLE: EDIT YOUR DNA

EDIT YOUR DNA™ — THE PODCAST
Coming Soon

Before I could help anyone else find their edits, I had to find mine.

Season One is my own story — told in full, no filter — because I believe the most honest way to introduce this work is to show you what it looks like on me first. Ten episodes. Ten edits. One question running through all of them: what happened may have written this, but does it have to stay?

IN MY OWN HANDWRITING

The Companion Album
LaLa Ijea

Born from the world of Edit Your DNA, In My Own Handwriting gives the ideas another language: music.

An original companion album exploring identity, restoration, authorship, and the decision to stop allowing life to hold the pen.

Available NOW on Major Music Platforms

STILL IN THE CODE

Poetry from the Margins of Edit Your DNA

Still in the Code is a companion poetry collection born from the world of Edit Your DNA: Designed, Not Assigned. Through metaphor, storytelling, rhythm, humor, faith, and spoken-word energy, the collection explores what remains beneath the identities, fears, expectations, and survival patterns life has written over us.

These poems move beyond explaining the concept and allow it to be felt. From Survival Has Terrible Penmanship and No Funeral for a Living Thing to Editorial Rights and The Next Edit Is Mine, each piece gives artistic language to the process of recognizing what was assigned, rediscovering what was designed, and reclaiming the right to participate in what comes next.

Some things life edits. Some things it buries. Some things it convinces us we have lost altogether.

But what was designed may still be in the code.

Written by LaLa Ijea

PERMISSION
by LaLa Ijea

A book built around twenty-four questions that challenge the conversations we have with our ideas, our fears, and ourselves.

Permission is a thought-provoking creative work that explores what happens before an idea becomes real—the fear, comparison, waiting, overthinking, self-doubt, and internal conversations that can either develop a possibility or quietly shut it down.

ABOUT PERMISSION

What if the problem isn’t your idea? What if you don’t need to know how yet? What if someone else already did it—and that has nothing to do with whether you should?

Permission is a thought-provoking journey through twenty-four questions that challenge the quiet conversations capable of changing what we create, what we pursue, and what we allow ourselves to become.

Through intimate stories and honest reflection, LaLa Ijea explores the fear, comparison, perfectionism, waiting, doubt, and need for approval that can cause us to abandon possibilities before we have truly explored them.

This is not a book that tells you what to think. It invites you to question what you have been telling yourself.

Because sometimes the idea does not need to change.

Sometimes the conversation does.

PROJECT DETAILS

Original Concept · Book Development · Creative Writing · Storytelling · Publishing

Created and written by LaLa Ijea

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THE CREATIVE BLUEPRINT™
Signature Deliverable for Original Concept Development

Ideas don't always arrive fully formed. The Creative Blueprint™ is the signature deliverable created through our Original Concept Development work—turning an early thought, vision, or possibility into a clear, distinctive concept with structure and direction.

Each Blueprint is individually developed around the idea and may include concept direction, creative possibilities, messaging, structure, experience development, and recommended next steps.

Your idea. Fully developed. Beautifully presented.

EDIT YOUR DNA: THE COMPANION JOURNAL

A Space to Reflect. Rewrite. Reclaim.
Coming Soon

The Edit Your DNA Companion Journal transforms the ideas of Edit Your DNA: Designed, Not Assigned into a personal space for reflection and discovery.

Created for the woman ready to examine the handwriting on her life, the journal invites her to explore the beliefs, behaviors, fears, expectations, experiences, and repeated patterns that have helped shape who she has become. Through thoughtful prompts and guided reflection, she can begin identifying what belongs to her original design, what life may have assigned along the way, what deserves to remain, and what may finally be ready for an edit.

This isn't about erasing your history or becoming somebody else. It's about becoming more intentional about what gets carried forward.

You were designed on purpose. Not by accident.

This is your manuscript. The next edit is yours.

Created by LaLa Ijea

Have an Idea You’d Like to See Brought to Life?
Let’s explore what your idea could become.